My two ‘Day 1’ undertaking / September 2017

I was a dreamy child … while growing up I wanted to work in the film industry but life took me to ITAM, where I studied law, and shortly after, I was invited to work in a family business.

It was a badly run business in a horrible factory that I do not miss, but there I experienced my first Day 1 as an entrepreneur. The task was not simple; my first day of work I had to go to Correo Mayor street, in the center of Mexico City, which to me looked like the Mexican Wall Street.

There were many sellers convincing wholesalers to buy their product. I was going to sell t-shirts and I remember this activity as the purest trade, in the middle of a world of experienced sharks and I, 18, went to see how things were going.

I knocked on many doors where they asked me questions that I did not know how to answer but I improvised and, at the end, a person liked my product so much that he bought it.

In my mind, I was going to be the next Bill Gates because the first day I sold 50 thousand pesos in shirts. Except that this person never paid me.

On that first day I learned a lot. First I learned the importance of convincing someone that your product is worth it. Second, collect money in a B2B transaction is never easy.

I moved away from that business, with my dreams of a millionaire and business genius in the stock market, and I dedicated myself to work as a financial lawyer, always focused on social issues.

While getting my Masters degree on Public Policy at Harvard thanks to a scholarship I got, one of my best friends from high school, Jorge Camil, invited me to create digital inclusion centers.

He was making digital connections in the Michoacan state government and saw how family dynamics changed once the connection was made. Then we had a question, how could that be done on a larger scale to connect all of Mexico?

At that time, 2007, the digital gap in the country was 88%. The idea was alien to what I wanted to do in my career, to which I was accustomed, so I decided to join and look for a way to make this project scalable.

Jorge and Raúl Maldonado and I, the third cofounder, were doing pitches with different clients and we found one in particular that needed our efforts, so I had to return to Mexico for the presentation. With a completely empty bank account, I had my second Day 1.

We entered the pitch and the client started to see all possible obstacles, from lack of experience to lack of legal documentation of our company.

At that time, our survival chip was activated and for 12 continuous hours, we completed all the legal documentation required to validate our company. Thanks to the work of a whole night we showed that we had the capacity and, above all, the desire to execute the services we offered them.

The next day, ENOVA closed its first sale. The first customer is something you never forget. The rest is history.

Today, ENOVA provides educational digital inclusion services in different parts of Mexico with different programs and platforms that help reduce the digital gap in the country.

ENOVA has grown, joined by people with human warmth who are willing to work with empathy to our users; however, our goal is to grow 10 times more and bring our service to more communities.

Traditional educational institutions have cost problems, rigidity and the programs they offer are not exactly what employers require. On the other hand, online education requires a lot of discipline for those who take the courses and many times, despite the ease of taking classes, the students end up deserting.

That’s why in September 2016 we created Bedu, an educational platform for entrepreneurs that fuses on online learning with live practice sessions and the feedback of a coach. To create this model we paid attention to our own clients, people interested in being entrepreneurs. Thus, we designed two short courses: the Startup Basics where you learn how to take an idea, validate it, and make it a viable product or service, and Business Boost, which helps improve the operations of an existing company.

Part of the work we do in ENOVA is to train people in different disciplines. We are a certified and certifying body of the National Council for Standardization and Certification of Labor Competences (Know).

This program offers training, evaluation and certification of labor competencies to individuals and companies, according to competition standards of the National Competition Registry.

The process followed in Enova to grant certification to our users is:

1. To guide the process of evaluation and certification of competence standards.

2. To advise about the National Competency System, the evaluation process and the certification in competence standards.

3. To submit diagnostic tests to candidates.

4. To discuss the results of the diagnostic evaluation and to suggest for actions.

5. To record the candidate’s data in the Integral Information System.

6. To introduce candidates with an Independent Evaluator in accordance with the candidate’s interest.

7. To evaluate the candidate based on competition standards.

8. To grant certification of labor competency based on the evaluation.

9. To deliver the certificate issued by the Know.

As a certifying body we have the authority to guarantee labor competencies and to recognize those who wish to become independent evaluators. Thus we provide guidance and diagnosis for the evaluation and certification of competencies.

Competition standards that we offer at Enova are:

• Evaluation of Competencies based on standards.

• Teaching use of ICT during the learning process.

• Handling of word processors.

• Teaching how to use a Spreadsheet.

• Teaching how to make electronic presentations.

• Provision of digital services.

• Development of learning projects.

• Implement sessions for competences development.

• Teaching how to use the email and the Internet.

• Delivering group human capital courses.

Anyone who wants to go beyond traditional educational methods can register in this program and receive the Know Certificate, which adds digital tools to his/her teaching and training processes.